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BRAND BUILDING FOR ESTATE AGENTS; COMPANY VS PERSONAL
Do we give too much weight to company brands? Both as agents and as consumers I feel that we get ‘lost’ in the brand. It’s extremely rare to come across a brand that transcends itself and genuinely becomes a living part of the fabric of a company and everyone that works there. Apple and Nike […]
IS IT TIME TO INNOVATE THE LISTING PLATFORM?
As with everything in life, things change. They progress, develop, pivot and streamline. All in the name of greater efficiency. Industries have an obligation to lead the charge in this respect and the world is now full of companies striving to provide frictionless choice to its consumers. Why then, has the listing portal model remained […]